When Brokers for Charity first launched, I began seeing cause related companies and movements everywhere. It was like there was a whole world that I hadn't noticed before. I wondered if it had to do with the "car phenomenon" ... where you buy a particular model and suddenly you see it everywhere. Was it simply because I had a cause-conscious company or was there truly a shift toward causes-minded individuals, companies, and movements? I think it was a bit of both.One company that pops up everywhere, much like the car I just purchased, is Causecast. Over the last few years I've watched them roll out a long list amazing things they do that I'd like to share.
Ryan Scott founded Causecast in 2008. His drive to make a difference, his passion for technology, and his devotion to ethical marketing has evolved into an amazing platform to empower nonprofit organizations and help businesses with cause integration.
Causecast's cause integration and cause marketing platform helps both businesses and nonprofit organizations on many levels. By using technology and data feeds, businesses are able to connect with qualified nonprofit organizations, while nonprofits can find brands that are seeking to engage their consumers or employees with their cause. This creates a win-win for both the businesses and the nonprofit organizations. There are also many ways that Causecast works with businesses and nonprofit organizations individually to provide them resources--and for nonprofits the resources are free.
Causecast business partnerships offer brands numerous ways to engage employees, attract customers, and showcase their corporate social responsibility. Causecast has worked with Toyota, Paramount, The Huffington Post and many other brands. They work with some biggies, but one of the many things that I love about Causecast is that you don't have to be a huge company to work with them on your brand's cause integration.
Causecast nonprofit partnerships are free to nonprofit organizations. Any 501(c)(3) nonprofit can join Causecast to benefit from free integration into cause marketing campaigns as well as the many technology, promotion and fundraising tools. Among the technologies provided is no-cost donations processing and the customizable tools to immediately put it to use on a nonprofit's website. There are many fundraising platforms that charge a fee in excess of standard bank charges for online donation, but Causecast does not.
One of my favorite campaigns that Causecast created was Ben Stiller's Stillerstrong campaign. If was fun and had a great storyline, all while raising money for a very serious cause. This first video will give you a taste of the campaign, but I encourage you to watch hilariously effective ongoing episodes. Here's part one of Ben Stiller telling Lance Armstrong about his "original" idea Stillerstrong:
As you can see, Causecast incorporates technology, data, humor, marketing, and resources to empower nonprofit organizations and assist businesses in their socially responsible efforts. And I'm proud to say that I now drive a cause-minded car similar to Ryan Scott's!
Bottom line: Nonprofit organizations, sign up! It's quick, easy and free. Businesses, find out how Causecast can help you incorporate causes and campaigns into your brand as well as showcase the good you're already doing.
